Philo
Comfort Channel
2022
As part of a broader advertising campaign for Philo, we helped create an entirely new channel for the streaming service called the Comfort Channel.
Designed to be turned on when you can't decide on what to watch, it's always on and always showing fun, relaxing, and comfortable shows.
We created an assortment of on-screen logo bugs and interstitial ads centered around the idea of relaxing, zen, tactile materials.
We created an array of 3D logo bugs treated in various comfortable materials to be overlayed on the channel.