Henry Rose
2020

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Emirates Airlines
2019

The Lína (meaning 'Line' in Icelandic) Swivel Chair for Design Within Reach was designed with a flowing continuous energy. The chair has a compact footprint and tailored, defined outer edges, yet is inviting and comfortable to sit in.
I was heavily involved in early concepting and ideation, as well as responsible for creating the initial 1:5 scale prototype for client approval. We then 3D printed a 1:1 scale model of the chair for real world testing and to ensure that our design intent could be followed through to production.
Jolie Showerhead
2021
‍
Showering can be refreshing to both body and mind, and a good shower starts with clean water and a quality shower head. But the hard minerals and chlorine that are often found in our water not only leave unsightly deposits and buildup in the shower, but can cause dryness and irritation to our skin and hair—hardly a refreshing experience.
‍
With Jolie, we set out to design a clean and beautiful fixture that will leave you feeling clean and beautiful. We also wanted the design the to highlight the best-in-class integrated filter and be easily user-replaceable.
Initial research and exploration centered around visually highlighting the filtering feature, without detracting from a minimal overall fixture design.
Finding the correct physical scale was important, especially as many of the existing filtered shower heads on the market are imposingly large.
Holland & Barrett
2024
‍
One of the oldest and largest health food stores in Europe, Holland & Barrett are known for their wide selection of vitamins and supplements.

We were tasked to create a bespoke bottle shape that could flex across their entire supplement line, as well as develop a unifying label design that would improve shoppability.
After rounds of silhouette exploration, we landed on a bottle design language that maximizes label real estate by creating flat information panels.
Charmspring
Springboard
‍2024
‍
For young children, knowing what's coming next can makes the difference between a great day and a total meltdown.

The Charmspring Springboard is an interactive, visual way for kids to be more involved and aware of the things they do in a day.
The rounded corner motif, which is found through the products and reinforced through brand and typography, is playful, not rigid. And a lot of work and thought went into
From sketches and paper prototypes to factory visits and packaging refinement, I helped the Charmspring team bring their first line of products to life.